How to Evaluate the Return Of Investment of my Vending Location
Every MicroSpot location receives an ROI score (A to G) to help you compare expected profitability. Here is how we calculate it.
Two Main Criteria
The ROI score combines quality of the place (proximity / type of venue) and area density.
1. Quality of the Place (proximity score 1 to 6)
The more the venue is a shopping centre or a recognised chain, the higher the score. A small isolated shop gets a lower score.
| Type of place | Score | Example |
|---|---|---|
| Shopping centre (type or name) | 6 | Cap Emeraude Shopping Centre |
| Hypermarket chain + in a centre | 5 | E.Leclerc inside a shopping centre |
| Hypermarket chain, standalone | 4 | Carrefour, Auchan, Lidl on a street |
| Hypermarket, unknown chain | 3 | Local supermarket |
| Market / Express / City | 2 | Carrefour Market, Carrefour Express |
| Small shop / other | 1 | Boutique, small store |
2. Area Density
We adjust the score based on population density of the town: prefecture or large conurbation = bonus; small town = penalty.
| Level | Meaning | Effect |
|---|---|---|
| High | Prefecture, large conurbation | ROI bonus |
| Medium | Mid-size town, 5,000–20,000 pop. | Neutral |
| Low | Small town, rural area | ROI penalty |
3. Final ROI Score (A to G)
The final ROI score is the combination of proximity score and density. A = best potential, G = most modest.
| Proximity \ Density | Low | Medium | High |
|---|---|---|---|
| 6 (shopping centre) | B | A | A |
| 5 | C | B | A |
| 4 | D | C | B |
| 3 | E | D | C |
| 2 | F | E | D |
| 1 | F | F | E |
Find ROI-Rated Locations
Use our search to filter by ROI score (A to G) and find the most profitable location for your vending machine.
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